How Salesforce B2B Commerce Drives Growth
2 min readSep 27, 2022
Not familiar with Salesforce B2B Commerce™? Simply put, it’s a commerce solution that digitizes sales teams, allowing them to better serve customers across all interactions.
According to a commissioned study conducted by Forrester Consulting on behalf of Salesforce®, the latter’s B2B Commerce has helped companies achieve sales growth and increases in efficiencies, but also shows how businesses using it can:
- Attain 278% return on investment (ROI) over three years.
- Earn payback in 13 months.
- Add 33% more revenue over three years.
11 Reasons to Consider a Salesforce B2B Commerce Solution
With a Salesforce B2B Commerce implementation, your teams can:
- Scale Successfully: Launch custom and branded storefronts even faster with a connected ecosystem of implementation partners.
- Innovate with Speed: Adapt to changing markets and customer needs by creating new business models on demand and making changes on the fly.
- Connect with Ease: Seamlessly integrate your apps, data, and processes to get a 360-degree view of your customer.
- Offer Simple Self-Service Online Buying: Give your customers the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device.
- Lower Your Cost to Serve: Equip your customers with self-service tools and guided experiences, so you can reallocate both time and money to other growth opportunities.
- Solve B2B Commerce Complexities: Simplify online buying with features specifically designed for B2B, including fast reorders, account hierarchies, contract pricing, custom catalogs, and more.
- Empower Your Team to Sell More: Free up reps’ precious time by offering digital ordering, so they can focus on finding new accounts and building lasting relationships
- Unify Your Customer Journey: Connect every buyer touchpoint with a single source of truth powered by the world’s #1 CRM.
- Tailor B2B Commerce: Make purchasing recommendations tailored to each customer in real time — no data scientist required.
- Stay connected across every touchpoint: Make purchasing recommendations tailored to each customer in real time — no data scientist required… and maybe most important of all:
- Keep customers coming back: Build customer loyalty faster and ensure repeat business with guided buying experiences that are fast, efficient, and personal.
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