Making Smarter Decisions with 360-Degree Data
A nationally-recognized healthcare service organization recently presented Ad Victoriam with a three-prong challenge. In the end, we quickly and successfully resolved all of them. Doing so allowed them to make smarter decisions with 360-degree data to help drive sales and recapture market share.
The Three-Prong Challenge
The first AdVic challenge centered around this healthcare organization’s sales team’s lack of access to 360-degree, up-to-date data as they visited clinics nationwide. This was causing them to lose market share.
The company also needed an effective sales tool to attract and engage new hires to combat its high employee attrition rate.
And lastly, management needed to automate processes and increase visibility into key referral KPI’s. Their goal was to decrease manual intervention and make smarter decisions.
Steps to Resolution
AdVic’s resolution was the implementation and integration of Salesforce Health Cloud™ and Maps™ with the Client’s back-office system. It was complemented by these carefully-crafted additional steps:
- Integration of clinical data with the Client’s patient and physician referral data — based on HIPPA guidelines. This provided needed visibility for sales reps to combat lost market share.
- Connected physician data through Person Accounts to Clinic Accounts and corresponding patient data. The exposure of referral KPI’s, based on patient-physician relationships linked to the Clinic Accounts, provided management with desired data insights in dashboards to drive performance and business decisions.
- Created data layers for clinics within Salesforce Maps to give the sales team productive meeting schedules and easy access to top data points that accelerated productivity.
